Tequila enthusiasts in the U.S. are witnessing a remarkable era of growth and appreciation for their favorite spirit. Since 2003, tequila and mezcal sales have surged by 294%, growing annually by an average of 7.1%.
This significant uptick is primarily driven by the rising popularity of premium tequilas, which deliver a more sophisticated and authentic tasting experience than the mixtos most consumers have long associated with drinking tequila. Such a shift is redefining consumer expectations and shaping a new tequila culture nationwide.
For distributors, recognizing this shift presents a valuable opportunity to cater to an increasingly discerning audience. Continue reading as we explore strategic approaches for aligning your tequila offerings with customer-preferred tequilas for distribution to help meet the demands of this growing market.
Current Trends in Tequila Consumption Point Up
Tequila has long held a reputation as a preferred party drink, best suited for shots rather than savoring. However, the remarkable growth in the number of premium tequilas on the market has slowly started to change how the average consumer thinks about tequila.
Over the last twenty years, the volume of premium tequila sales has increased by an incredible 1,042%, and high-end tequila sales have grown by 531%. Spurring this growth is a renewed interest in craft cocktails and the rise of mixology that highlights tequila’s versatility beyond the traditional margarita.
This shift has not only expanded tequila’s presence in upscale bars and restaurants but also in home bars where consumers are increasingly experimenting with sophisticated tequila-based drinks.
These trends highlight the importance of embracing a diverse tequila portfolio for distributors that includes high-quality, flavor-rich options that meet the evolving tastes and preferences of a discerning clientele.
A Diverse Tequila Portfolio for Distributors Matters
As the tequila market evolves, so do the demands of bars, restaurants, and liquor stores. These establishments are highly motivated to differentiate themselves by upgrading their tequila selections to include high-quality, premium options.
This shift is driven by consumers who are increasingly knowledgeable and passionate about tequila, seeking out distinctive flavors and high-quality spirits that transcend the typical party fare.
For distributors, this changing landscape underscores the importance of curating a diverse tequila portfolio. Offering a variety of premium tequilas, from smooth Blancos to flavorful Añejos, ensures that you can meet the growing sophistication of consumer tastes.
When your customers want to grow their tequila selection, being able to introduce new and interesting options — such as a Reposado Cristalino — not only meets their needs but also solidifies your reputation for having your finger on the pulse of current trends.
This proactive approach builds lasting relationships and establishes your reputation as a trusted, forward-thinking supplier, making you the first call when customers want to add new products.
A Distributor’s Guide to Tequila Selection
Selecting the right tequila for your portfolio is more than just picking popular brands. It’s about strategic choices that resonate with consumers and enhance the venues you supply.
Here’s how to refine your selection process:
- 100% Agave: A premium tequila is defined by being made from 100% agave, with no added sugars or artificial coloring. It’s also helpful to understand the differences between highland and lowland agave — Highland agave typically yields sweeter, more floral notes, while lowland agave has a more herbaceous and earthier profile.
- Aging Process: The aging process significantly influences a tequila’s character. While Blanco tequilas are unaged, Reposado, Añejo, and Extra Añejo varieties spend various lengths of time maturing in barrels. Some distillers age their tequilas beyond the minimum required time, enhancing smoothness and infusing richer, deeper flavors that appeal to sophisticated palates.
- Ingredients and Artisanship: Evaluate the artisanship behind each tequila. Consider those that showcase traditional distillation methods or introduce innovative techniques such as unique barrel finishes. These aspects can greatly influence the tequila’s final flavor and aroma.
- Supplier Reputation and Sustainability: Choose partnerships with distilleries known for their commitment to quality and sustainable practices. Aligning with ethically focused producers resonates with the growing consumer trend toward responsibly made spirits.
By considering these and other factors, you can ensure your tequila offerings stay a step ahead of what customers demand.
Elevate Your Portfolio with Premium Taste
When looking to expand your premium tequila offerings, Suavecito Tequila is an excellent choice for your discerning clientele. Our tequila is known for its exceptional smoothness and complex flavor profile.
Whether enjoyed in sophisticated cocktails or savored neat, our range of premium tequilas showcase their versatility in every sip. Each batch is meticulously double-aged, surpassing industry aging standards to enhance its rich flavors and silky finish.
Suavecito Tequila is not just a spirit; it’s an experience that enhances any collection.
Are you interested in adding this distinguished tequila to your portfolio? Contact us to discover how Suavecito Tequila can delight your customers and boost your sales.