Grounding a family brand with numbers, patience, and perspective.
Jeffrey Foss
CFO of Blue Agave Importers, LLLP
From Finance to Flavor
Jeff Foss has always been drawn to businesses that make something real. As he puts it, he loves “taking raw materials and turning them into something.” That curiosity is what kept him in the manufacturing world early in his career, even as he built his credentials as a CPA and MBA.
Finance may be his trade, but what excites him most is when the numbers connect to a product you can hold in your hand and share with others.
Today, as CFO of Blue Agave Importers, Jeff brings that mindset to Suavecito Tequila, where he balances the back office with the broader picture of how a family brand evolves.
Part of the Story Since the Beginning
Suavecito Tequila has always been a family affair.
Jeff was in the room when his father, Bill, first struggled with what to do during the 2008 crash, when the agave market hit its bottom. He was one of the first to taste-test early batches and helped sketch the business plan that would become Suavecito Tequila.
For more than a decade, he worked behind the scenes in a consultative role before taking on the full-time CFO position five years ago. For Jeff, Suavecito is more than a company. It is a family story he has been helping tell from the start.
Keeping the Big Picture in Focus
What Jeff is known for inside the company is not just his CPA and MBA. It is his ability to zoom out, see where things are heading, and then explain it in a way everyone understands.
Whether he is talking about double-aging tequila, brick oven roasting, or the decision to list “2% agave nectar added” on the label, Jeff breaks down complex details into simple truths.
That clarity has been crucial in scaling Suavecito from a grassroots brand to a top 50 tequila at Total Wine & More.
Growth Without Gimmicks
Suavecito Tequila has always been a family affair.
Jeff is quick to point out what makes Suavecito Tequila different. No celebrity backers. No shortcuts. Just a patient process that includes brick ovens instead of quick steel, double the aging required by regulators, and complete honesty on every label.
Under his financial leadership, Suavecito Tequila has grown from state-by-state tastings to nationwide distribution and is now exploring international expansion in Europe and Asia. The numbers matter, but for Jeff, they are always tied to values: transparency, patience, and doing things the right way.
Looking Ahead
For Jeff, the future of Suavecito Tequila is not just about more bottles on more shelves. It is about protecting the honesty and craftsmanship that make the brand what it is while building something that can stand the test of time.
With finance as his toolkit, family as his anchor, and tequila as the shared story, Jeff Foss is helping write the next chapter of Suavecito with the same patience and perspective that define its flavor.