Updated June 2025
The tequila boom isn’t slowing down—and for distributors, that means serious upside.
Since 2003, tequila and mezcal sales in the U.S. have surged by 294%, growing at an average annual rate of 7.1%.
What’s driving this growth? Premium tequilas. These smoother, more authentic expressions have reshaped consumer expectations, shifting tequila from a party pour to a preferred sipping spirit.
For distributors, that shift represents more than a trend—it’s a revenue opportunity. With higher margins, growing demand, and a more educated customer base, aligning your portfolio with premium, customer-preferred tequilas is one of the best moves you can make.
Continue reading as we break down how to build a tequila lineup that sells, scales, and sets you apart in a crowded market.
Tequila Sales Trends: What Distributors Need to Know
Tequila is no longer just for shots—it’s a category of spirit seeing an incredible surge in popularity. U.S. tequila sales trends show explosive growth in premium and high-end bottles, signaling a major shift in consumer expectations and distributor opportunities.
- 1,042% growth in premium tequila volume since 2003
- 531% increase in high-end tequila sales
- Rising demand fueled by craft cocktails and tequila’s versatility beyond margaritas
What does this mean for distributors?
The premium tequila market is driving higher price points, more upselling potential in bars and restaurants, and stronger demand across both retail and hospitality. Stocking the right tequila brands today means you’re not just meeting demand—you’re boosting margins, differentiating your portfolio, and tapping into one of the few spirits categories still expanding.
Distributors who act on these tequila market trends now are positioned to increase profitability and stay ahead of shifting consumer tastes.
Why Distributors Should Bet on Premium Tequila Growth
In a year when total spirits volume declined by 0.9% (2024), premium tequila defied the trend—posting a 6.2% increase in volume sales and a 7.4% jump in value, reaching $2.51 billion. While other categories slowed, tequila gained ground—creating real opportunity for distributors ready to move with the market.
Here’s what that means at the margin level:
- Distributors typically earn 28–30% markups
- Retailers aim for 30–50% margins
- On a $40 bottle, your potential profit = $6.30 per unit
With consumer demand shifting sharply toward additive-free, 100% agave tequilas, premium brands are commanding better shelf placement, faster turns, and stronger repeat sales.
Expanding your tequila portfolio to include premium, high-quality brands isn’t just about meeting demand—it’s about increasing distributor revenue, building stronger retail relationships, and staying relevant in a fast-evolving spirits market.
Build a Tequila Portfolio That Keeps Bars and Retailers Coming Back
As consumer expectations rise, bars, restaurants, and liquor stores are under pressure to upgrade what they stock on their shelves—and they’re turning to distributors for guidance.
Tequila buyers aren’t just looking for a recognizable label anymore. They want premium, additive-free tequilas with depth, character, and storytelling power. That demand creates an opening for distributors who offer more than just the basics.
Curating a diverse tequila portfolio—from crisp Blancos to bold Añejos and emerging favorites like Reposado Cristalino—positions you as a go-to partner for clients who want to attract customers to their bar or elevate their retail selection.
Being able to recommend distinctive options tailored to your customers’ clientele builds credibility and trust—and often leads to higher-volume, longer-term placements.
For distributors, a robust tequila lineup isn’t just good inventory—it’s a competitive edge. It keeps you relevant, referable, and top of mind when it’s time for bars and retailers to reorder or expand their offerings.
A Distributor’s Guide to Tequila Selection
Selecting the right tequila for your portfolio is more than just picking popular brands. It’s about strategic choices that resonate with consumers and enhance the venues you supply.
Here’s how to refine your selection process:
- 100% Agave: A premium tequila is defined by being made from 100% agave, with no added sugars or artificial coloring. It’s also helpful to understand the differences between highland and lowland agave — Highland agave typically yields sweeter, more floral notes, while lowland agave has a more herbaceous and earthier profile.
- Aging Process: The aging process significantly influences a tequila’s character. While Blanco tequilas are unaged, Reposado, Añejo, and Extra Añejo varieties spend various lengths of time maturing in barrels. Some distillers age their tequilas beyond the minimum required time, enhancing smoothness and infusing richer, deeper flavors that appeal to sophisticated palates.
- Ingredients and Artisanship: Evaluate the artisanship behind each tequila. Consider those that showcase traditional distillation methods or introduce innovative techniques such as unique barrel finishes. These aspects can greatly influence the tequila’s final flavor and aroma.
- Supplier Reputation and Sustainability: Choose partnerships with distilleries known for their commitment to quality and sustainable practices. Aligning with ethically focused producers resonates with the growing consumer trend toward responsibly made spirits.
By considering these and other factors, you can ensure your tequila offerings stay a step ahead of what customers demand.
Elevate Your Portfolio with Premium Taste
When looking to expand your premium tequila offerings, Suavecito Tequila is an excellent choice for your discerning clientele. Our tequila is known for its exceptional smoothness and complex flavor profile.
Whether enjoyed in sophisticated cocktails or savored neat, our range of premium tequilas showcase their versatility in every sip. Each batch is meticulously double-aged, surpassing industry aging standards to enhance its rich flavors and silky finish.
Suavecito Tequila is not just a spirit; it’s an experience that enhances any collection.
Are you interested in adding this distinguished tequila to your portfolio? Contact us to discover how Suavecito Tequila can delight your customers and boost your sales.
