You don’t need an MBA to know the customer is essential to any service business. Yet, most businesses don’t let customers make requests about what types of services they provide or items they sell. That’s not true of the liquor store industry, where customer requests can significantly influence some of the products you keep on the shelves.
Curating liquor store tequila selection based on what your customers want to drink can help you stand out. However, tequila selection based on customer input only works if you can collect information on which brands are in demand and which your customers are less interested in trying.
Continue reading as we look at ways of curating liquor store tequila selections that make customers feel valued and that their voices are being heard.
The Value of Liquor Store Customer Feedback
Most businesses don’t have the luxury, or the desire, to let customers make suggestions about what goods and services they offer. If you’re a pizzeria, you don’t change the menu because a customer wants to eat sushi the next time they visit. However, a customer-driven tequila selection slightly differs from convincing a pizza maker to learn how to cut a piece of salmon into sashimi.
In the liquor industry, customer tastes tend to change over time. New trends and brands may go unnoticed by owners who don’t have their fingers on the pulse of the latest social media movements.
In recent years, tequila has quickly become one of the most popular spirits on the market. But sales figures will only tell half the story. You know tequila is popular, but you don’t know what brands your customers really want to buy? Are you missing out on sales because you don’t carry Suavecito Tequila or another crowd favorite?
Asking your customers for recommendations on the brands you should carry can have a significant impact on your bottom line.
Maybe your customers want to see a greater selection of Añejo or Extra Añejo to complement the Blancos and Reposados you already carry. Perhaps they want to try a Cristalino for the first time and are disappointed you don’t carry one.
Asking for customer feedback can position your store as the premiere place to buy tequila in town, leading to increased sales and customer appreciation.
Tequila Product Selection Tips for Getting Customers to Say What They Want
You want to start creating a customer-driven tequila selection, but where do you start? You can’t ask every customer who walks through the door for their opinion, or you’ll quickly become overloaded with input. Besides, someone stopping by to pick up a bottle of whiskey or gin may not know or care enough about tequila to offer any helpful information.
You need to elicit the opinions of the true tequila aficionados, the people with their fingers on the pulse of the tequila market. To know what these people are thinking, you need to take a more targeted approach.
Host a Tequila Tasting
What better way of attracting crowds of customers who know the most about tequila than by hosting a tasting of their favorite spirit?
Hosting a tequila-tasting event not only draws in enthusiasts eager to share their knowledge and preferences but also provides a perfect opportunity for you to gather valuable feedback directly from the most passionate tequila drinkers. This direct interaction can give you insights into what new or niche brands might be worth adding to your shelves.
Leverage Social Media Polls and Surveys
Another effective strategy is to use social media to engage with your customers. Run polls or surveys asking which tequila brands or varieties they’d love to see in your store. This approach can help you make informed stocking decisions that boost customer engagement and make them feel part of your business’s decision-making process.
Utilize In-Store Request Forms
Consider implementing in-store request forms for a more systematic approach to collecting customer input. Place these forms strategically around your store, especially near the tequila section, inviting customers to jot down their preferred brands or specific types they wish to see on your shelves.
Give Tequila Customers the Brands They Ask for by Name
By inviting your customers to weigh in on your tequila selection, you’re not just stocking spirits—you’re crafting a community hub that celebrates the vibrant culture of tequila. This isn’t just about responding to trends; it’s about creating a space where tequila enthusiasts feel at home and valued. So, keep those suggestions coming and watch as your store transforms into the go-to spot for tequila lovers.
Want to keep your shelves lined with the best and most requested tequilas? Contact a distributor in your area to find out how to stock Suavecito Tequila.
